Where Health Can Go
Client:
Elevance Health
About:
Anthem, the nation's largest health insurance company, changed its name. With a blank slate and little brand equity, we needed a creative platform that would convey their bold vision for the future of equitable health to industry decision-makers, Capitol Hill lobbyists, and global business leaders.
Film
Print Copy:
What if he lives to 150?
Researchers believe the first person to live to 150 has already been born. To be ready, we're addressing whole health and the physical, behavioral, and social drivers that impact it. We're using AI to help providers detect risks before symptoms appear and integrated data to paint a more complete picture of each person's health. Because why shouldn't 150 be the new 100?
elevancehealth.com
OOH
Radio
Agency:
FCB Chicago
Team:
Avi Pinchevsky (ECD), Tom Flanigan (CD), Ricardo Vallejo (CD), Isabella Yanes-Souki (AD)